Ask anybody what fascinates them about Comporta and the answer will also be different, but there arewords that describe it. Simple, enigmatic, quasivirgin nature, comforting. The international elite seem to rediscover it each summer, giving it a reputationas the cool place to be, a hidden destination that brings artists and jet setters together, the epitome of luxury. Phoebe Philo, the iconic creative director at Céline, said that the chicest thing in the world is when you don't exist on Google – Comporta has gone beyond that phase, but the cloud over this paradise is still the same one that gave it a place in the sun. After all, it was and is a place that people discovered through the like-minded. Comporta went through peculiar days that revolutionized its peaceful routine on the shoresof an Atlantic that breaks along kilometers of dunes: long story short, the history of its coolness begins around the 1980s, when Pedro Espírito Santos and his cousins started buying and renting fishermen's huts that were on the family property, Herdade da Comporta, and bringing their international friends to visit, well-known names from the world of art, film,the aristocracy and business. Comporta is now a walk of fame, with regulars like pop star Madonna, Belgian designer Vincent Van Duysen, actress Julianne Moore and fashion designer Christian Louboutin, but its local stars are dazzling too, like Nuno Carvalho, a builder of cabanas that make you want to move house, Sílvia Rosa, a chef with a handful of seasoning from Retirodo Pescador, Júlio Maria, master of antiques and big little treasures, depending on how you look at them, and Carlos Gomes, who built an empire through the Gomes minimarket. The symbiosis that comes from outside and the natural resistance to change are the yin and yang that gave it an identity of its own, one that sets it apart from other similar parts of the country and makes it genuine.