120% Lino

120% Lino was born in 1980, inspired by the founder’s fascination with an impeccably crafted linen jacket discovered at a charming Camden Market stall — reminiscent of Fitzcarraldo’s iconic style in Herzog’s film. Renowned for its exquisitely designed knitwear and timeless garments, 120% Lino reflects Italy’s passion for luxury fashion. Signature pieces feature the brand’s distinctive ‘crumpled look,’ blending relaxed elegance with refined sophistication. Today, under the creative direction of Alessandra Taddei, 120% Lino continues to deliver Italian craftsmanship and effortless style for the modern wardrobe.

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Fashion Clinic – Luxury Designer Fashion & Lifestyle

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Discover the latest trends in luxury fashion, fragrances, and home essentials from over 200 renowned designer brands. From runway-inspired clothing and statement bags to premium shoes, accessories, signature scents, and refined home products, Fashion Clinic brings curated designer pieces directly to your lifestyle. Shop new arrivals weekly and elevate your style with exclusive collections you won’t find anywhere else.

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