The superlative of "vida" (life) in Portuguese, "VIDÍSSIMA," alludes to being full of life and invites one to live it to the fullest. "This collection celebrates the feelings of happiness, privilege, and the excitement of being alive, encapsulated in a new unique word," comments designer Ricardo Preto, who signs his sixth collection as Creative Director of PAULA.

The techniques in this collection highlight the prestige of Portuguese craftsmanship, using Lusitanian wool woven into handmade embroidery. Artisans from Lixa, in northern Portugal, meticulously hand-embroidered the SAPHIRE, AITAKE, and OYSTER designs.