Lunetterie Générale

Lunetterie Générale is a Montreal-based eyewear brand that masterfully fuses French refinement with American boldness, crafting vintage-inspired frames with a distinctly contemporary edge. Founded in 2018 by Julien Couture, the brand draws on diverse influences—from Spitfire fighter planes to the iconic energy of Studio 54—infusing each piece with nostalgic charm and artistic simplicity. Handcrafted in Japan using premium materials like cellulose acetate and titanium, Lunetterie Générale is defined by its dedication to timeless craftsmanship and enduring quality. Inspired by the emblematic Japanese kamon, its logo reflects a deep respect for heritage, strength, and individuality. More than just eyewear, Lunetterie Générale offers a modern reinterpretation of the village general store—a curated sanctuary for design aficionados and culture enthusiasts who value authenticity, elegance, and a life well lived.