Amiri

Launched in 2014, AMIRI is one of the most famous California-based streetwear brands that blend skating culture with rock 'n' roll.

AMIRI stays true to its California roots in all of the brand’s designs, including the house's military stencil logo, embroidered stars, and stick and poke tattoos.

The brand is famous for its hand-embellishments, graphic t-shirts, and deconstructed denim jeans. Although AMIRI is a California-based brand, it shows twice a year at Paris Fashion Week.

Amiri Footwear and Clothing

Amiri: Authentic Californian Designer Brand

Amiri embodies the effortless spirit of Californian luxury, merging rock, grunge, and streetwear aesthetics into a refined yet rebellious vision. Founded by Mike Amiri—whose surname derives from the Arabic word meaning “prince”—the brand has become a global symbol of elevated urban fashion. The Amiri men’s collection ranges from artisanally distressed jeans to premium T-shirts and iconic sneakers that capture the retro energy of 1980s and 1990s Los Angeles. Favored by celebrities and fashion insiders alike, Amiri clothing reinterprets Californian culture through a contemporary luxury lens.

Amiri Denim and Trousers: Experimental Craftsmanship

Amiri designer trousers stand out for their experimental and artisanal approach. The brand has revolutionized denim through unique wash techniques, strategically placed distressing, and vintage-inspired finishes. Amiri denim jackets and outerwear continue this narrative, transforming an essential fabric into a canvas for modern expression. An all-denim Amiri look evokes a reimagined American West aesthetic, updated for today with modern cuts that balance heritage and innovation.

Amiri Shirts and T-Shirts with Character

Choosing an Amiri shirt or T-shirt elevates everyday style. Bold graphic designs, embroidered logos, and prints inspired by collegiate iconography—from baseball jerseys to sports team references—capture the laid-back spirit of the West Coast. Short-sleeve cotton shirts in relaxed silhouettes are ideal for warmer months, pairing effortlessly with loose tailored trousers or bermuda shorts for a look that blends comfort with sophistication. Each piece celebrates American youth culture with a refined design sensibility.

Amiri Accessories and Sneakers: The Finishing Touch

Iconic Amiri sneakers define the brand’s footwear identity, with standout models such as the Skel sneakers featuring signature leather bone appliqués that mirror foot anatomy. These sneakers encapsulate the relaxed Los Angeles lifestyle with impeccable technical execution. Completing the look, the Amiri baseball cap adds a sporty, urban edge to any outfit. These luxury accessories are not mere additions—they reinforce a distinctive American streetwear aesthetic defined by premium finishes and unmistakable attitude.

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