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    120% Lino

    120% Lino was born in 1980, inspired by the founder’s fascination with an impeccably crafted linen jacket discovered at a charming Camden Market stall — reminiscent of Fitzcarraldo’s iconic style in Herzog’s film. Renowned for its exquisitely designed knitwear and timeless garments, 120% Lino reflects Italy’s passion for luxury fashion. Signature pieces feature the brand’s distinctive ‘crumpled look,’ blending relaxed elegance with refined sophistication. Today, under the creative direction of Alessandra Taddei, 120% Lino continues to deliver Italian craftsmanship and effortless style for the modern wardrobe.