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PAULA Living
Elevate your living spaces with our meticulously curated range of home essentials designed to inspire and delight. From luxurious home textiles to elegant tableware and everything in between, PAULA Living is your one-stop destination for creating a home that reflects your unique style and personality.
Discover our homeware collection
Shop the perfect pieces to complement your lifestyle
The Brand
For Confident, Cosmopolitan Women
PAULA is more than a fashion brand—it’s a celebration of individuality, confidence, and timeless elegance. Founded with a deep passion for craftsmanship, PAULA redefines modern luxury by bringing together premium materials like silk, linen, suede, denim, and cashmere. Every piece is thoughtfully crafted in Portugal, ensuring the highest quality and a deep connection to heritage and artistry.
At its heart, PAULA is inspired by art, life, and the people who shape and inspire us every day. Designed for women who lead with confidence and embrace their cosmopolitan spirit, the brand creates more than just clothing—it curates an experience. Every detail is carefully considered, every design speaks to your individuality, and every fabric is chosen to make you feel empowered and refined.
MADE IN PORTUGAL
With PAULA, you’re not just wearing a piece of clothing—you’re telling a story. It’s a story of elegance, authenticity, and a life lived with passion and purpose. Crafted in Portugal, this is modern luxury, designed to be uniquely yours.
PAULA AMORIM
Founder and President
Paula Amorim, the president of the Amorim Luxury Group, represents the fourth generation of the largest and most successful family business group in Portugal, with a rich history of 150 years. In 2005, she acquired Fashion Clinic and successfully revitalized and expanded the brand under her leadership. This includes the launch of PAULA, her distinctive brand, and Fashion Clinic Home.
RICARDO PRETO
CREATIVE DIRECTOR
Ricardo Preto, the creative director of PAULA, is a renowned Portuguese fashion designer with a distinguished career in Europe and Asia. Inspired by Paula Amorim, he is the visionary force behind the fashion brand PAULA.
PAULA is available exclusively in all Fashion Clinic stores, online and El Corte Inglés Serrano 47.
Fast delivery worldwide
Delivery to over 30 countries
Your Luxury Fashion Destination
More than 300 new styles every week
Free Returns
Within 30 days free of charges