K-Way

In 1965 Paris, amidst the bustle of rainy streets, an observer at Café de la Paix noticed something unusual—a woman and her two children in bright red nylon coats, standing out against the gloomy weather. Struck by their originality, he made a note of the scene, intrigued by the potential of this material. That fleeting moment of inspiration lingered, sparking the idea of creating something entirely new and functional. Over time, the idea grew into a vision: an innovative brand centered around practicality, style, and the unexpected beauty found in everyday moments.