ViX

ViX is a luxury swim and resort wear brand founded by Brazilian designer Paula Hermanny, known for introducing elevated swimwear to the American market in the early 2000s. Inspired by her upbringing on the beaches of Brazil and her passion for travel, Paula created a brand that celebrates beauty, confidence, and sophisticated femininity. For over two decades, ViX has become recognized for its exceptional fit, handcrafted details, vibrant prints, and refined silhouettes, all carefully produced in Brazil. Guided by a vision of empowering women through fashion, the brand blends luxurious craftsmanship with effortless resort style, designed for women who appreciate elegance, quality, and individuality. Beyond fashion, ViX also supports philanthropic initiatives worldwide, reflecting the brand’s commitment to community and female empowerment.