Alanui

Alanui is a luxury brand founded in 2016, rooted in Italian craftsmanship and centered around its iconic piece—the Cardigan. Translating to “large path” in Hawaiian, Alanui was born from the concept of a timeless, emotionally rich garment that accompanies the wearer through life’s journey. The cardigan serves as a white canvas, constantly reimagined through changing patterns, colors, materials, and techniques, symbolizing personal evolution. Known for its oversized silhouettes crafted from the finest cashmere, Alanui’s pieces require hours of meticulous knitting and assembly, making time itself a key ingredient in their value. The brand is deeply committed to sustainability, embracing responsibly sourced and regenerated materials while introducing “Consciously Crafted” and “Exclusively Regenerated” collections. With an emphasis on longevity and environmental responsibility, Alanui creates garments designed to endure—both physically and emotionally—as lifelong companions.