APOA

APOA (A Piece of Art) is a couture accessories brand founded in 2023 in Riyadh, born from the shared vision of Noura, Sara, and Mashael to create small, wearable sculptures that merge strong Saudi DNA with a global design language. Designed between Riyadh and Barcelona and meticulously handcrafted in Italy, APOA draws inspiration from culture, architecture, nature, travel, and heritage—most notably the legacy of Arabian pearl diving—resulting in pieces that are sculptural, meaningful, and timeless. With a deep commitment to craftsmanship, comfort, and quality, the brand balances bold artistic expression with refined elegance, while also embracing sustainability through mindful production and longevity-focused design. APOA speaks to the modern woman who is confident, curious, and discerning—a risk taker with an appreciation for beauty, storytelling, and enduring style in a post-pandemic world rediscovering the joy of dressing with intention.