We've thoughtfully crafted a haven for our archive sale, reflecting both our commitment to the planet and a touch of luxury. Immerse yourself in a world of enduring elegance as you explore pieces that stand the test of time, now accessible at exclusive discounted prices.
PAULA, founded in 2019 by Paula Amorim, is a fashion brand for bold, confident women who create their own trends. Led by designer and creative director Ricardo Preto, PAULA showcases unique, trend-setting designs.
Discover the latest Spring/Summer 2025 collection, 'Only Love Matters' — Ricardo Preto’s seventh for PAULA — celebrating the joy of life with vibrant, standout styles.
Embrace your boldness and redefine your style with PAULA!