For a confident, sophisticated, demanding and free-spirited woman
Fall Winter 24 Collection
Made in Portugal
The superlative of "vida" (life) in Portuguese, "VIDÍSSIMA," alludes to being full of life and invites one to live it to the fullest. "This collection celebrates the feelings of happiness, privilege, and the excitement of being alive, encapsulated in a new unique word," comments designer Ricardo Preto, who signs his sixth collection as Creative Director of PAULA.
The techniques in this collection highlight the prestige of Portuguese craftsmanship, using Lusitanian wool woven into handmade embroidery. Artisans from Lixa, in northern Portugal, meticulously hand-embroidered the SAPHIRE, AITAKE, and OYSTER designs.
PAULA Living
Elevate your living spaces with our meticulously curated range of home essentials designed to inspire and delight. From luxurious home textiles to elegant tableware and everything in between, PAULA Living is your one-stop destination for creating a home that reflects your unique style and personality. Discover our homeware collection and shop the perfect pieces to complement your lifestyle!
Discover the collection
The Brand
PAULA AMORIM
Founder and President
Paula Amorim, the president of the Amorim Luxury Group, represents the fourth generation of the largest and most successful family business group in Portugal, with a rich history of 150 years. In 2005, she acquired Fashion Clinic and successfully revitalized and expanded the brand under her leadership. This includes the launch of PAULA, her distinctive brand, and Fashion Clinic Home.
RICARDO PRETO
CREATIVE DIRECTOR
Ricardo Preto, the creative director of PAULA, is a renowned Portuguese fashion designer with a distinguished career in Europe and Asia. Inspired by Paula Amorim, he is the visionary force behind the fashion brand PAULA.
Step into the world of PAULA, the Portuguese fashion brand where timeless elegance meets artisanal craftsmanship. Discover designs made with luxurious materials and a passion for detail, all inspired by the rich heritage of Portuguese tradition. Elevate your wardrobe with PAULA’s signature sophistication!
PAULA is available exclusively in all Fashion Clinic stores, online and El Corte Inglés Serrano 47.
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