120% Lino

120% Lino was born in 1980 with the sight of an exceptionally well-made linen jacket by his founder, while gazing at one of Camden Market’s charming stalls, reminding him of Fitzcarraldo’s unforgettable outfit in Herzog’s film.

This brand is exquisitely designed, and their collection conveys Italy’s passion for luxury fashion and design. The elegant garments are distinctively stylish with their inherited ‘crumpled look’ creating an individual elegance that is relaxed and timeless.