PAULA, founded in 2019 by Paula Amorim, is a fashion brand for bold, confident women who create their own trends. PAULA showcases unique, trend-setting designs.
Discover the latest Spring/Summer 2025 collection, 'Only Love Matters' — celebrating the joy of life with vibrant, standout styles.
Embrace your boldness and redefine your style with PAULA!
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Marquis Emilio Pucci created in Florence the brand that bears his name in 1947. He built a rich library of prints that immediately earned him the title of. The Prince of Prints, devising clothing that combine simple lines with the joy of color. The vibrant, cultured taste translated into a resort mood that moves forward in the dialogue with the archive, seen as the place of an eternal present. Part of the LVMH portfolio, Emilio Pucci continues to reflect the zeitgeist with a fresh and modern allure. Collections which include women's ready-to-wear, beachwear and accessories, captures the spirit of the times in a dynamic, sunny, harmonious sign; in an idea of freedom that prints and colors tinge with an unmistakable signature.
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